Scottish Premier League (SPL) has announced the launch of a new season prize money package worth £12 million, marking a significant increase from previous years. The new sponsorship deal will see the new sponsor, Sky Sports, join forces with Scottish club Celtic to bring the prize money to a new high.

The increase is a response to the growing popularity of Scottish football and the increased interest from sponsors who want to support the sport. Sky Sports, which has been involved in the promotion of various sporting events across the UK, has agreed to provide a full range of sponsorship opportunities for the new season.

The new season prize money package includes a number of features that have been designed to attract more fans and promote the sport. The prize money will be divided into three categories: the main prize, which is the overall winner of the competition; the best player award; and the player of the year award.

In addition to this, the new sponsorship agreement also includes a range of other benefits for fans, such as free tickets to matches, discounted merchandise, and early access to games.

The new season prize money package is set to generate significant revenue for the SPL, and will help to fund the development of new facilities and infrastructure within the region. It is hoped that the new sponsorship deal will also help to raise the profile of Scottish football and inspire more people to get involved in the sport.

Overall, the new season prize money package represents a significant step forward for the Scottish Premier League and its supporters, and is sure to attract more interest and investment from sponsors.